I am pleased to announce that Aliada, formerly a passion project and research initiative, is now my full-time endeavor.

Offering strategic Communications for arts, culture, and philanthropy, Aliada partners with purpose-driven leaders and organizations to empower their communications, so they can more effectively reach and influence increasingly diversified audiences and constituents.

My approach draws from social impact and advocacy communications principles and tools– incorporating storytelling, narrative change, and sensitivity to accessibility, inclusion, and identity, to help organizations achieve targeted impact and build loyalty in today’s continuously evolving society,

As for the name…‘Aliada’ is ‘ally’ in Spanish. It describes my approach and is a nod to my experience with and appreciation for Latin American and Latino culture. It also expresses my interest in collaborating with partners to shape new narratives and elevate recognition of the cultural, social, and economic achievements of Latin Americans and Latinos in this country.